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Automotive Influencer | Orthomol
March 24, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the cosmetics brand "Orthomol", in comparison to the total population.
Extremely pronounced is the positive correlation with Matthias Malmedie and Tim Shmee, as well as the decreased value for Blackout and Do It With Dan.
This bar chart visualizes, how a preference for the brand "Orthomol" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Orthomol" customers to have an affinity for "Matthias Malmedie" is increased by 5.8% .
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