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Automotive Influencer | Kabel eins
March 23, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the media company "Kabel eins", compared to the total population.
Extremely noticeable is the positive relation to Matthias Malmedie and Do It With Dan, as well as the decreased value for Querly and Tim Shmee.
This bar chart visualizes, how an affinity for the brand "Kabel eins" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kabel eins" viewers to have an affinity for "Matthias Malmedie" is increased by 1.74% .
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